Thursday, 11 March 2010
Twilio - Telephony In The Cloud
This is a company that I've been keeping an eye on for a while now. Twilio provides a web service API to create communication applications. For example, you could create a service that automates a customer inquiry line. While this has always been possible, Twilio breaks down the ins and outs and offers the service as a simple API that has proved to be popular. You can now imagine the mash ups possible for your business or pet project, and achieve them quite quickly! The company have also recently added SMS support although I'd advise on using a UK focused SMS gateway company for this.
The downside for me is the company is a US based company, and while they allow outbound international numbers, they don't provide international phone numbers. A way around this might be to use a Skype In number that is a UK number and routes to the US number provided by Twilio. This would result in extra charges but wouldn't put UK users off by offering an US number. I'm sure this would still provide a cost effective way to provide a UK focused communication application that is fully automated.
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